we started sin happens. because we’ve been there — on the outside of church doors, feeling judged instead of welcomed. we’ve heard the whispers: divorced, too wild, too imperfect, too broken. but here’s the truth: we’re all born into sin. every single one of us. and yet, Jesus calls us loved. he calls us His.

sin happens. is a movement to remind people that their past doesn’t define them, their failures don’t disqualify them, and church isn’t a place for perfect people. it’s a place for all of us. we’re here to restore what Jesus intended: a community built on love, truth, repentance, and grace. we laugh, we struggle, we fall short, and we get back up again. together.

at the same time, sin happens. is more than a brand — it’s a statement. born from a simple phrase with a deeper message, it confronts the reality we all share: every person falls short. the goal isn’t to hide sin, but to acknowledge it, repent, and live better — while embracing others along the way. inspired by high-fashion streetwear but rooted in faith, sin happens. makes grace wearable, relatable, and real.